SORI
Logo Design
SORI: Learning Takes Center-Stage
The Challenge: Design a logo that soars for SORI, an innovative learning app for all ages. It needs to be simple, accessible, and bursting with learning fun!
Collaboration Unleashes Creativity
The process started with brainstorming ideas that captured SORI's spirit. This phase was crucial in understanding the client’s vision and the app's core values.
After several discussions, these ideas were translated into hand-drawn sketches. The initial sketches ranged from abstract representations of learning and growth to more literal interpretations involving books, lightbulbs, and digital elements. A diverse array of options were presented to the client, ensuring a broad spectrum of visual concepts.
Digital Alchemy: From Sketches to Mockups
Harmonizing Concepts
Logo...Secured
Creations were unveiled, transitioning from virtual icons to tangible materials. The forefront was marked by a distinctive 'S,' transcending the realm of logos – embodying the heart of SORI, poised to inspire learners across the globe.
The client's enthusiasm for a combination mark logo was unmistakable in our conversations. I fused the distinct qualities of wordmark and lettermark styles, aiming for a universally appealing design.
