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Introducing FiveNineFive: A Fresh Chapter in Web Web Design and Rebranding

Writer's picture: Jordan T.Jordan T.

Hey there! What started as StudioJOR has blossomed into something exciting and new: FiveNineFive—a rebrand inspired by connection, creativity, and purpose. Pour yourself a coffee (or tea!), and let me share the story behind this meaningful transformation.


Brand evolution from StudioJOR to FiveNineFive logo comparison, showcasing the transformation from personal brand to design studio identity.















A Name With Heart & Purpose: Why FiveNineFive?


Ever wonder how brands find their perfect name? For me, it wasn't about following trends or personal recognition but creating something bigger than myself. FiveNineFive comes from a place of deep personal meaning – it's the street number of my grandmother's New York City home, where creativity flowed as freely as family conversations. This space taught me that the best designs come from genuine connection and understanding, qualities that now form the foundation of my client-centered approach.


For those who appreciate life's subtle patterns, the numbers tell a story of unity and purpose. In numerology, 595 flows through a beautiful sequence (5+9+5 = 19, 1+9 = 10, 1+0 = 1), arriving at the number 1, which represents leadership, fresh starts, and infinite potential. This mirrors my design process and client success stories: distilling complexity into clarity and turning multiple elements into a single, powerful brand presence for each client.


The shift from StudioJOR to FiveNineFive represents an evolution in both identity and purpose. Moving away from a personal brand creates a space where your story, vision, and success take center stage. This transformation reflects my commitment to building a collaborative experience that puts clients at the heart of everything I do.


A glimpse into the design process: Every curve and angle of the FiveNineFive logo.
A glimpse into the design process: Every curve and angle of the FiveNineFive logo.


From Concept to Reality: A Web Design and Rebranding Journey


The new FiveNineFive visual identity embodies my core values of simplicity, impact, and connection. The logo presents 595 in a bold, contemporary typeface that makes a confident statement while maintaining elegance and clarity. The design's circular elements create a sense of continuity and flow, while the strong geometric forms speak to my structured, thoughtful approach to design.


By stripping away unnecessary embellishments, the logo reflects my philosophy: clear, purposeful design that puts your business in the spotlight. The minimalist black-and-white palette ensures versatility across all applications while emphasizing my work's timeless, professional nature. Every curve and line in the logo has been carefully considered, just as I thoughtfully craft each element of my client's brand experiences.



FiveNineFive's responsive logo design: From wordmark to numeral, each variation maintains brand recognition while optimizing for different spaces and uses.
FiveNineFive's responsive logo design: From wordmark to numeral, each variation maintains brand recognition while optimizing for different spaces and uses.

Elevating Your Digital Presence: Core Services


At FiveNineFive, I believe in the power of purposeful design. I've fine-tuned my services to help small businesses and entrepreneurs thrive online. Here's how I make it happen:

  • Custom Website Design: Beautifully crafted, responsive websites that convert visitors into customers.

  • Strategic Website Redesign: Breathing new life into existing sites with modern functionality and user experience (UX) design.

  • Brand & Logo Design: Creating distinctive visual identities that capture your business's essence and connect with your ideal audience.

  • Brand Strategy: Developing comprehensive brand guidelines and positioning that set you apart in your market.

  • Digital Growth Membership: Monthly support for consistent brand evolution and website optimization.


Each service is thoughtfully designed to deliver what modern small businesses need: cohesive, memorable, and results-driven brand experiences.


FiveNineFive web and brand design studio posters displayed in a series, showing brand identity in different color variations. A blurred figure walks past, creating movement against the minimalist design

The FiveNineFive Difference


What sets FiveNineFive apart is my dedication to partnering with small businesses, especially BIPOC entrepreneurs, to create brands and websites that truly represent their vision and values. This isn't just about design—it's about crafting experiences that help businesses thrive.


I believe in honesty and transparency. There are no mysterious processes or confusing jargon—just clear communication and genuine collaboration throughout your branding and website design journey.



Ready to Transform Your Brand Presence?


Whether you're launching a new business, exploring web design and rebranding possibilities, or looking to establish a more substantial digital presence, I'm here to turn your vision into reality. I'm excited to continue serving familiar faces and welcome new friends under this fresh identity.


Ready to start your story? Explore my branding and web design services, or reach out via my contact page. Let's make the digital space more beautiful, functional, and inclusive—one brand at a time!



P.S. Curious about starting your rebranding journey? Stay tuned for more insights and tips on the blog!

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1 Comment


Mary Ann
Mary Ann
Jan 15

Nicely done...love the 5-9-5 connection. Best with this!

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